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| Bio: |
You can use headline news or obscure news as your hook. It could be national, international or local.
Let's suppose you're a plumber who discovers that copper prices have dropped suddenly. Copper has been at an all-time high for the past year. This means homeowners will soon be able to renovate their bathrooms or kitchens for less money as copper pipes will cost less.
Or an earthquake occurs halfway around the world, killing thousands, in a city thought to have a low risk of quakes. You own an insurance company. You now have an opening to offer advice on whether or not those living in your locale should have earthquake coverage.
Or a celebrity's young girl is kidnapped, ransomed, and returned home unharmed. Your company makes bracelets that secretly serve as location devices. Had the daughter been wearing one of your bracelets, the police would have been able to find her within an hour.
Got the idea?
The business seeking publicity for the first two situations serves local customers only. Therefore, they should focus their publicity tie-in efforts on local newspapers, TV, and radio. In the third situation, the company should aim at national publicity first, since their customers live anywhere.
The simplest way to jump into action with your breaking news connection is to call a media outlet you have reason to believe would consider your story relevant and track down the reporter or editor who handles the subject matter. It's much easier than you think. You see, tips are the lifeblood of news organizations, so that unlike companies that shield employees from the public, they have to have a system of channeling story suggestions to the proper person.
You can simply call the main telephone number of your media outlet and ask for the "news desk". Then ask who to contact about real estate (for the first example), business (for second), or child safety (for third). When you reach the person covering your topic, explain your news connection in four sentences or less. If you leave a voicemail message, please end with your call-back number. If you are speaking to someone live, end your pitch, close the conversation, and wait for their response.
You can make this sort of pitch by email also, if you have a reliable email address for a reporter, tip line or topical editor. It should be concise and to-the-point. Include a phone number and email address so that you can reply.
When you're trying to interest national media in your story, pitching media outlets one by one takes too much time. Contact the media outlets you believe would be a good match for your publicity angle if you are unsure. The child safety bracelet story would work well on morning TV news programs like "Today" and "CBS This Morning." If you don't have the time or desire to distribute a press release, it is worth writing one.
A press release is a news release that presents your news tie in in a journalistic-style format. (Google "sample press release" to find models to follow.) These are usually 400 words or less, or a page. To get your press release in front of media people and the general public, use a PR Newswire, PRWeb, or Emailwire distribution service.
Above all, do not delay. What's hot and exciting today may evoke no interest at all tomorrow or next week. You can learn all of the steps here now so that you are ready to take action when you hear about news that could make you famous.
1. Maintain the Reading Level
The first and foremost goal of every content writer should have is to provide understandable content. We know that every Google user is not a highly educated person.
I only want to point out that your posts should contain fewer than 1% of the sentences from the 'Flesch Reading Ease Test. So that, every age group of people will understand your content. This leads to a better traffic generation.
2. Site Speed
Your site should be fast. We all know that users will not wait more than few numbers of seconds to load their pages. To speed up the loading of your pages, remove any unneeded content from your posts. This is one of the simple techniques of OnPage Optimization.
3. Use images and videos
Every Search Engine Optimizer must use the images and videos in their content. Because, humans will easily understand anything by watching images and videos.
Using Info Graphics (Display the exact message through single image) in your content is also a great way of On Page SEO Techniques.
4. Google Voice Search
Public has changed their way of searching. Now a days people use to simply ask their queries in Google Voice Search. They are able to get answers quickly by doing this operation. Search engine optimizers should be updated by switching to Google Voice Search.
5. Post in Yahoo! Post in Yahoo!
Latest technique of SEO On Page Optimization is publishing our articles in Yahoo! & Bing. Our posts were used to be published in Google. Recent research has shown that Yahoo! is a better place to publish your posts. Bing and Yahoo! will lead to more traffic.
6. Switch to "https"
Many content writers will use http protocol to publish their articles. Here is a new technique to increase the site traffic. Switch to the https protocol from http. It is also a well-known SEO On Page Optimization technique.
7. Use keywords in your comments
On Page SEO Techniques is also a great way to increase traffic through comments. Google bots will also consider comments. Some users will leave long comments. These comments can be used by writers. Writers can use those comments to insert one or two keywords whenever they find large comments.
Don't stuff the keywords. The comment should look natural even after adding the keywords. In this way, writers can generate more traffic even by using comments for their posts. https://issuu.com/othlasytmp/docs/179166 |
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