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| Bio: |
The news you use as a hook might be front-page stuff or much more obscure. It could be local, national, or international.
Let's say you're a plumber and you learn that the price of copper, which has been sky-high for the last year, suddenly dropped. The connection is that homeowners will soon have an opportunity to undertake kitchen or bath renovations for less because the price of copper pipes will be lower.
Or an earthquake occurs halfway around the world, killing thousands, in a city thought to have a low risk of quakes. You own an insurance company. You now have an opening to offer advice on whether or not those living in your locale should have earthquake coverage.
Or a celebrity's young daughter gets kidnapped, ransomed and returned home unharmed. Your firm manufactures bracelets that also secretly function as location devices. Had the daughter been wearing one of your bracelets, the police would have been able to find her within an hour.
You got the idea?
In the first two of these situations, the business seeking publicity serves local customers only, so they should direct their publicity tie-in efforts to local newspapers, TV and radio. In the third situation, the company should aim at national publicity first, since their customers live anywhere.
It is easy to get involved with your breaking news connection by calling a media outlet that you believe would be interested in your story and locating the editor or reporter who handles it. This is much easier than it sounds. This is because tips are the lifeblood for news organizations. Unlike companies that shield employees from the public, they must have a system of directing story suggestions to the right person.
You can simply call the main telephone number of your media outlet and ask for the "news desk". Then ask who to contact about real estate (for the first example), business (for second), or child safety (for third). You should explain your news connection in no more than four sentences to the person who is covering your topic. If you leave a voicemail message, please end with your call-back number. If you're talking to someone live, finish your pitch, shut up and wait for their response.
This type of pitch can also be sent by email if you have an email address that is reliable for a reporter or tip line. It should be concise and to-the-point. Include a phone number and email address so that you can reply.
When you're trying to interest national media in your story, pitching media outlets one by one takes too much time. Contact the media outlets you believe would be a good match for your publicity angle if you are unsure. For example, the child safety bracelet story would be perfect for morning TV news shows like "Today" or "CBS This Morning." Otherwise, writing and distributing a press release is the way to go.
A press release is a news release that presents your news tie in in a journalistic-style format. (Google "sample press release" to find models to follow.) Normally these are 400 words or less - a page or so - in length. To get your press release in front of media people and the general public, use a PR Newswire, PRWeb, or Emailwire distribution service.
Do not delay. What's hot and exciting today may evoke no interest at all tomorrow or next week. Inform yourself now about all the steps described here so that when news breaks that can launch you into the public eye, you're prepared to jump right into action.
1. Keep the Reading Level at the Recommended Level
Every content writer should strive to create understandable content as their first goal. We know that every Google user is not a highly educated person.
All I want to say that, you post should contain less percent of 'Flesch Reading Ease Test' sentences. This will ensure that everyone can understand your content. This results in better traffic generation.
2. Site Speed
Make sure that, your site is working super fast. Users won't wait for more than a few seconds to load pages. To speed up the loading of your pages, remove any unneeded content from your posts. This is one of the simple techniques of OnPage Optimization.
3. Use images and videos
Every Search Engine Optimizer must use the images and videos in their content. Because, humans will easily understand anything by watching images and videos.
A great way to use On Page SEO Techniques is to use Info Graphics (Display the exact message in a single image) in your content.
4. Google Voice Search
Public has changed their way of searching. Now a days people use to simply ask their queries in Google Voice Search. They are able to get answers quickly by doing this operation. Due to this reason, search engine optimizers need to update themselves by switching to Google Voice Search.
5. Post in Yahoo! Post in Yahoo!
The latest technique for SEO On Page Optimization is publishing articles in Yahoo! & Bing. We use to publish our posts in Google. But, the latest researches have declared that publish the posts in Yahoo! Bing and Yahoo! will lead to more traffic.
6. Switch to "https"
Many content writers will use the http protocol while publishing their articles. Here is a new technique to increase the site traffic. Switch to https from http. It was also a well known latest SEO On Page Optimization technique.
7. Use keywords in comments
Gaining the traffic by using comments is also the important technique of On Page SEO Techniques. Google bots will also consider comments. Some of the users will leave the long comments. Writers can make use of those comments. Whenever writers find big comments insert the one or two keywords in that comment.
Don't stuff the keywords. The comment should look natural even after adding the keywords. In this way, writers can generate more traffic even by using comments for their posts. https://issuu.com/othlasytmp/docs/202410 |
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