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You can use headline news or obscure news as your hook. It could be national, international or local.
Let's suppose you're a plumber who discovers that copper prices have dropped suddenly. Copper has been at an all-time high for the past year. This means homeowners will soon be able to renovate their bathrooms or kitchens for less money as copper pipes will cost less.
Or an earthquake occurs halfway around the world, killing thousands, in a city thought to have a low risk of quakes. You are an owner of an insurance company. Now you have the opportunity to advise on earthquake coverage for those who live in your area.
Or a celebrity's young daughter gets kidnapped, ransomed and returned home unharmed. Your firm manufactures bracelets that also secretly function as location devices. Had the daughter been wearing one of your bracelets, the police would have been able to find her within an hour.
You got the idea?
The business seeking publicity for the first two situations serves local customers only. Therefore, they should focus their publicity tie-in efforts on local newspapers, TV, and radio. In the third situation, the company should aim at national publicity first, since their customers live anywhere.
The simplest way to jump into action with your breaking news connection is to call a media outlet you have reason to believe would consider your story relevant and track down the reporter or editor who handles the subject matter. This is much easier than it sounds. This is because tips are the lifeblood for news organizations. Unlike companies that shield employees from the public, they must have a system of directing story suggestions to the right person.
All you have to do is call the main telephone number of the media outlet, ask for the "news desk" and then ask who you should contact about a real estate (for our first example), business (for the second) or child safety (for the third) story. You should explain your news connection in no more than four sentences to the person who is covering your topic. If you're leaving a voice mail message, end with your call-back number. If you are speaking to someone live, end your pitch, close the conversation, and wait for their response.
This type of pitch can also be sent by email if you have an email address that is reliable for a reporter or tip line. Keep it brief and to the point and include a phone number as well as your email address for a reply.
When you're trying to interest national media in your story, pitching media outlets one by one takes too much time. Contact the media outlets you believe would be a good match for your publicity angle if you are unsure. The child safety bracelet story would work well on morning TV news programs like "Today" and "CBS This Morning." Otherwise, writing and distributing a press release is the way to go.
A press release presents your news tie-in in a specific journalistic-style format. (Google "sample press release" to find models to follow.) Normally these are 400 words or less - a page or so - in length. To get your press release in front of media people and the general public, use a PR Newswire, PRWeb, or Emailwire distribution service.
Above all, do not delay. Don't delay. What's hot today might not be as exciting tomorrow or next week. Inform yourself now about all the steps described here so that when news breaks that can launch you into the public eye, you're prepared to jump right into action.
1. Maintain the Reading Level
The first and foremost goal of every content writer should have is to provide understandable content. We know that every Google user is not a highly educated person.
I only want to point out that your posts should contain fewer than 1% of the sentences from the 'Flesch Reading Ease Test. This will ensure that everyone can understand your content. This leads to a better traffic generation.
2. Site Speed
Your site should be fast. Users won't wait for more than a few seconds to load pages. In order to load your pages faster remove the unwanted content in your post. This is one of the simplest techniques of OnPage Optimization.
3. Use Images and Videos
Every Search Engine Optimizer must use the images and videos in their content. Because humans can easily understand any information by looking at images and videos.
Using Info Graphics (Display the exact message through single image) in your content is also a great way of On Page SEO Techniques.
4. Google Voice Search
The public has changed the way they search. Now a days people use to simply ask their queries in Google Voice Search. They are able to get answers quickly by doing this operation. Search engine optimizers should be updated by switching to Google Voice Search.
5. Post in Yahoo! & Bing
The latest technique for SEO On Page Optimization is publishing articles in Yahoo! & Bing. Our posts were used to be published in Google. But, the latest researches have declared that publish the posts in Yahoo! & Bing will leads to get more traffic.
6. Switch to 'https'
Many content writers will use http protocol to publish their articles. This is a new way to increase site traffic. Switch to the https protocol from http. It is also a well-known SEO On Page Optimization technique.
7. Use keywords in your comments
On Page SEO Techniques is also a great way to increase traffic through comments. Because, Google bots will consider comments along with the post. Some users will leave long comments. Writers can make use of those comments. Whenever writers find big comments insert the one or two keywords in that comment.
The keywords should not be overstuffed Even if you add keywords, the comment should still look natural. This allows writers to generate more traffic by including comments on their posts. https://www.scribd.com/document/599338084/202722News-Telegraph |
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